HISENSE START IN THE NETHERLANDS
May 18, 2017 – As of June 2017, the Chinese brand Hisense enters the Dutch market. With 69,000 employees and a turnover of over € 15 billion in 2016, Hisense is one of the largest TV and white goods manufacturers in the world. Hisense will be represented in the Netherlands by Quantis Electronics.

Introduction to the Dutch market
Hisense / Quantis Electronics will introduce seven fridge freezer combinations in June. The top model is an American refrigerator with a 535 liter net content with Ice dispenser. As an entry-level model comes a fridge-freezer combination of 285 liters of net content. All models are in a chic stainless steel look, are No-Frost (no ice formation) and have Multi Air Flow for an even distribution of cold air. In the next phase, the range will be expanded to include washing machines, televisions and smartphones.

White goods specialist Rob de Klijn has been appointed by Quantis Electronics to supervise the white goods introduction and to build the brand; “Hisense – Quantis Electronics is a rock-solid combination for the Dutch market. Hisense products are mainly known for an excellent price-quality ratio. The brand will be positioned in the middle segment of the market. We would like to create value step by step for Dutch retailers and consumers. To achieve this, we opt for a selective distribution model in combination with an excellent after-sales service. ”

Marketing activities
To increase brand awareness, Hisense has concluded a number of striking sponsor contracts. Since 2015, Hisense is official sponsor and supplier of the Red Bull Formula 1 team of Max Verstappen and Daniel Ricciardo. Furthermore, Hisense was the first Chinese sponsor of UEFA during the European Football Championship in France 2016. This year the brand sponsors the European Women’s Championship, which takes place in the Netherlands in July and August. Hisense recently announced that it is also an official sponsor of the 2018 FIFA World Cup in Russia.

Choice for Quantis Electronics
After careful consideration, Hisense has chosen Quantis Electronics as an importer in the Netherlands; “Hisense strives for long term partnerships. Quantis Electronics is a value-added partner and has a very strong reputation in the retail sector, partly because of the excellent service and after sales. Together with them, we want to build a strong and reliable position, ”said David He, General Manager Hisense.

About Hisense
Founded in 1969, the Chinese high-tech company Hisense is one of the largest manufacturers of flat screen TVs, home appliances (fridge / freezer, kitchen appliances) and air conditioning, mobile devices and entertainment electronics in the world. Hisense continuously invests in research and technological development. With an international team of approximately 69,000 employees, the company has a strong vision: make Hisense a leading brand worldwide. Hisense has more than 17 manufacturing and 14 R&D centers around the world and subsidiaries in Europe, North America, Australia, Africa and Southeast Asia. Currently, the company’s products are available in more than 130 countries. Hisense Europe is based in Düsseldorf. The European Research and Development Center is also located here.